In both the US and Canada there is debate among economists regarding whether we are in a recession or not. Regardless most businesses will be facing major challenges over the next several quarters. However, with the proper strategy, your business can end the year strong and actually grow.
In my 44 years of business I have been throgh some tough ecomonic downturns, the recession and stagflation of the early 1980's, the early 1990's recession and the great recession caused by the sub-prime mortgage crisis of 2007 to 2009. After every recession my business grew! I'll share my experiances with you and what I learned.
I will guide you through a modification of the traditional SWOT— what I call a SWaTOL™ which is an acronym for Strengths, Weaknesses, and then Trends, Opportunities, and Leverage. My greatest successes have always come after we have identified an emerging trend opportunity and leveraged it to result in massive Growth.